Toyota of Hattiesburg 50th Anniversary (1975 - 2025)

Toyota of Hattiesburg: 50 Years of Excellence

Since opening in 1975 on U.S. Highway 49 with a dedicated team of six and an inventory of just 21 new Toyota vehicles, Toyota of Hattiesburg has grown into a cornerstone of South Mississippi. In 1976, the dealership relocated to West Pine Street, where it expanded year after year. A major renovation in 1994 and staff growth in 1995 further solidified its presence. By 2014, Toyota of Hattiesburg moved to its current location on Highway 98 while maintaining its West Pine facility as a large pre-owned dealership, Hattiesburg Cars. Today, the dealership proudly offers more than 400 new and pre-owned vehicles.

At Toyota of Hattiesburg, our mission is to deliver exceptional automotive experiences through integrity, excellence, and innovation. We are dedicated to providing high-quality vehicles, unmatched customer service, and building lasting relationships that extend beyond the sale. Our commitment to continuous improvement, sustainability, and community engagement ensures we remain a trusted partner for every customer while fostering a collaborative and respectful environment for our employees and partners.

Guided by our core values, we prioritize:
✅ Customer Commitment – Delivering exceptional service and tailored solutions.
✅ Integrity – Operating with honesty, transparency, and fairness.
✅ Excellence – Striving for the highest standards in product quality and service.
✅ Innovation – Embracing new technologies to enhance the customer experience.
✅ Teamwork – Encouraging collaboration and shared success.
✅ Accountability – Taking responsibility for actions and results.
✅ Sustainability – Implementing environmentally responsible practices.
✅ Community Engagement – Supporting local initiatives and making a positive impact.
✅ Respect – Ensuring a positive, inclusive experience for all.
✅ Continuous Improvement – Committing to personal, professional, and operational growth.

Over the years, Toyota of Hattiesburg has earned numerous accolades, including the prestigious President's Award, recognizing excellence in sales, service, and parts. These achievements are a testament to the dedication of our team and the trust of our loyal customers.

Current owner Alton Pierce continues his father’s legacy with great pride, now training the third generation to lead Toyota of Hattiesburg into the future. With a steadfast commitment to our customers and community, we look forward to serving the Pine Belt for many years to come.

And through it all, one thing has never changed… 544-9630.